Fett.
I created a full visual identity for Fett. The client wanted to highlight the strength of simplicity, which is evident in the logo, icon, and color choices. In the design process I kept a raw and analog style in mind.
How simple can it be, just a half point. The icon will be a strong focal point, immediately associated with Fett. This is why I incorporated the icon as a graphic element on the website, as well as in a GIF on social media, and of course, in the logo. By playing with typography alignment in a straightforward manner, I reintroduced playfulness into the design.