B Visual

Visualizing sustainable communication for certified B Corp fashion brands.

Let’s make things visual

The goal of B Visual is to present complex sustainability concepts in an accessible and captivating way to consumers, especially to younger generations such as millennials and Gen Z. Fashion brands can effectively convey their message about sustainability using engaging visual content.

In the app, all information is provided by B Corp. A visual explanation is provided about what B Corp does. Many people are familiar with B Corp, but what does it actually involve, and how can a company become a B Corp? For each brand, the criteria are explained, and the brand’s score is displayed, which is then automatically transformed into three different forms of communication: infographic, video, and text with images. This allows consumers to choose how they wish to view the information. The app's visual style ensures that the information remains clear, regardless of the brand communicating it. The images used in the app are a combination of stock images and brand visuals, as you can see in my project with Pangaia.

B visual app

For my final exam at Artemis Academie, I developed this (fictional) concept for B Corp.

For all sources/process/attachments, click here on the link.

Concepting / Art direction / Graphic design

Year: July 2024

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Fett.