Bugaboo
Increasing freedom of movement through sustainability for every family. Concept Vin-boo: Preloved Bugaboo for sale through the Vin-boo app. The modern family values sustainability. The modern family purchases a Bugaboo. After 5 years, this family no longer needs the Bugaboo. The Bugaboo is sent back. Bugaboo thoroughly cleans the stroller. This stroller is listed on the Vin-boo app. Here, ANY family can buy an affordable and sustainable stroller.
A fictional yet feasible concept for Bugaboo. Making sustainable choices for a better future is crucial. This way, everyone wins. In this project, I worked on the concept as well as photo styling, collaborating with a professional photographer and model. And I created a video campaign to tell the story.
Visit the Site of Bugaboo→
Art direction
Fotostyling
Graphic design
Video (film/editing)
Photographer Jorah Sarah / Model Eva Cats